Kiss and Make-Up is "The Best Lingerie Store in Richmond, VA."



Winner of The Richmond Times Dispatch "The Best Local Women's Clothing Store 2020".


View All Valentine's Lingerie



Our lingerie store has been in Richmond, Virginia for over 38 years, and we are looking forward to giving you the best shopping experience possible for many more!

For bra fittings, we are still going by APPOINTMENT ONLY. This is to ensure we have the dedicated time to spend making sure you are properly fitted in the right bra. Appointments will be in increments of 30 minutes and can be made by calling the store directly (We will still accept walk-in fittings based on availability.).

If you can visit our store in Richmond, Virginia, you should come in for a Bra Fitting! Why? Because if you ask anyone who has been fitted by Ruth McMahon, they will tell you, "Nobody fits you like Ruth."


Read more about Kiss and Make-Up's founder, Ruth McMahon.

Please Call (804) 285-0326 To Schedule Your Appointment for Bra Fittings and In-Store Shopping.



Browse through our wide selection of high-quality bras, lingerie, and panties.


We have a variety of lingerie styles and bra sizes for every body type. From bridal lingerie and sexy lingerie to full figure lingerie and nursing bras, there's a perfect fitting undergarment waiting for you at Kiss and Make-Up.



Our Best-Selling Lingerie:




Dot Mesh and Lace Corset #31201 Shirley of Hollywood Tapestry Corset #X26956 Shirley of Hollywood Satin Sweetheart Corset #31044

Shirley of Hollywood Lace Noir 26918 white black Full Figure Shirley of Hollywood Lace Noir x26918 Shirley of Hollywood Tapestry Corset #26956 black



Searching for an Adult Novelty Store in Richmond, VA?

We have games, toys, massagers, and more in our adult novelty section!



Customer Reviews:

To see more of our testimonials, please read our Facebook Reviews and Google Reviews. Here are a few that summarize what everyone else is saying.


"I was recommended Kiss and Make Up by a coworker after she hear me complaining about how many bras I had tried on and returned trying to find the right size. I went to Kiss and Make Up as a walk in (although I now see that you can schedule your bra fitting for an appointment). Ruth was absolutely exceptional in every way! She fit me properly, and I found out that the "fitting" that I had from other stores were dramatically wrong. No wonder I was never comfortable before. I felt like I was at a boutique with her running and gathering a variety of bras and swimsuits, and then assessing the fit and comfort with me. I LOVE the new bras that I bought, and feel so much more confident and comfortable when I wear them. The prices are very fair, considering how much attention she gives you while you are in her store to make sure that you leave with the best bras possible... I highly recommend, and am never buying a bra from anywhere else!" - Sarah D.


"Ruth is the best! This store is a BLESSING. I have never been this happy with a bra before or felt this listened to during a bra fitting. This store is worth a visit 1000%. Skip Victoria's Secret and just go to Kiss and Make-Up!" - Sam P.


"Ok, first Google review I've written, but I had to share. I LOVE Ruth. I've been going to kiss and make up for five years now. I have a hard to find and hard to fit size. Not only does she make me feel comfortable and happy during fittings, she is really, REALLY good at what she does. She knows how to fit you for a bra and and carries an incredible range of sizes in gorgeous colors and designs. You will leave there feeling like a million bucks. I've recommended kiss and make up to many friends over the years and they all agree she is the BEST. The bras are not cheap, but they LAST and feel glorious. It is some of the best money you'll ever spend." - Whitney S.


"This rating is long overdue. I began to visit Kiss & Make Up approximately 8 years ago because I was told that they had excellent bras for women with large busts. I was referred by a coworker after Catherine's could no longer accommodate me due to my increase in bra size. My experience was amazing. The salesperson looked at me and before measuring me told me my size. Then she measured me and was 100% accurate. She was friendly and professional. And she knew her stuff. I have visited her shop since then and I feel no need to shop anywhere else for my bras. I give an A+ rating." - Tanya T.